عنوان

Focus :

شابک

0887307647

شابک

0887308635

شابک

9780887307645

شابک

9780887308635

عنوان اصلي

Focus :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the future of your company depends on it /

نام نخستين پديدآور

Al Ries.

وضعيت ويراست

1st ed.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

HarperBusiness,

تاریخ نشرو بخش و غیره

©1996.

نام خاص و کميت اثر

xii, 304 pages ;

ابعاد

24 cm

متن يادداشت

Includes index.

متن يادداشت

1. The Unfocusing of Corporate America -- 2. The Driving Force of Globalization -- 3. The Driving Force of Division -- 4. Encouraging Signs from the Corporate Front -- 5. Encouraging Signs from the Retail Front -- 6. A Tale of Two Colas -- 7. The Quality Axiom -- 8. Finding Your Word -- 9. Narrowing Your Scope -- 10. Coping with Change -- 11. Divide and Conquer -- 12. Building a Multistep Focus -- 13. Disciplining a Dinosaur -- 14. Crossing the Trench -- 15. Fifteen Keys to a Long-Term Focus.

بدون عنوان

0

متن يادداشت

In this new book by the bestselling author of The 22 Immutable Laws of Marketing, Al Ries shows why companies should focus on core products and get rid of extraneous, energy-wasting ventures. In industry after industry, it's the narrowly focused companies that are the big winners. With increased competition and the globalization of business, the future belongs to the company that can narrow its focus in order to dominate its industry. Using examples of companies from a variety of traditional and new industries - from airlines to video stores to fast food to software - Ries offers concrete, no-nonsense advice on how to own a category in the customer's mind, the way Volvo owns "safety," BMW owns "driving," and FedEx owns "overnight."

متن يادداشت

In today's cutthroat environment, if you work in a corporation, you work in the marketing department. You can't afford not to: the very existence of your company rests on how good a job you're doing to associate your brand and your company with what customers think they want. Unfortunately, too many companies have taken great brands - such as Adidas running shoes, Coors beer, and Bic lighters - and wasted them on products like Adidas cologne, Coors water, and Bic pantyhose - classic cases of valuable names linked to unrelated products, which meant nothing in the customer's mind. Al Ries demonstrates how a corporation can increase its competitiveness by narrowing its focus, spinning off divisions that dilute its strength, and establishing a single word or concept the company can own in the mind.

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

Success in business.

موضوع مستند نشده

Management.

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Strategie.

موضوع مستند نشده

Success in business.

شماره

ويراست

شماره رده

شماره رده

نشانه اثر

نشانه اثر

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Ries, Al.

تاريخ عمليات

20200822143500.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y