عنوان

Cutting edge :

شابک

0875847250

شابک

9780875847252

عنوان اصلي

Cutting edge :

نام عام مواد

[Book]

ساير اطلاعات عنواني

Gillette's journey to global leadership /

نام نخستين پديدآور

Gordon McKibben.

محل نشرو پخش و غیره

Boston, Mass. :

نام ناشر، پخش کننده و غيره

Harvard Business School Press,

تاریخ نشرو بخش و غیره

©1998.

نام خاص و کميت اثر

xi, 429 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references (pages 395-401) and index.

متن يادداشت

The Gillette Company has literally defined the world shaving market since its founding in 1901 by legendary salesman and inventor King Camp Gillette. But more than that, Gillette serves as a model for today's managers of how to maintain a commitment to innovation, how to advertise creatively against competitors, and above all, how to translate a consistent vision of global growth into superior results in the world marketplace. Drawing on extensive interviews with Gillette insiders and executives on three continents, with particular emphasis on the company's recent past, Cutting Edge chronicles the successes, failures, and watershed moments in the evolution of a global powerhouse. From the creation of the first disposable double-edge blade, through the bitter fight for survival against Wall Street's hostile raiders of the 80s, to its success in the new and emerging markets of Eastern Europe and Asia, to the ongoing development of innovative products, Gillette emerges as a company that has leveraged revolutionary product design with shrewd marketing skill into a premier worldwide enterprise.

موضوع مستند نشده

Gillette Company.

موضوع مستند نشده

Gillette Company, Boston, Mass.

موضوع مستند نشده

Gillette Company.

موضوع مستند نشده

Consolidation and merger of corporations-- United States.

موضوع مستند نشده

Razor industry-- United States.

موضوع مستند نشده

Consolidation and merger of corporations.

موضوع مستند نشده

Razor industry.

موضوع مستند نشده

United States.

بدون عنوان

7

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

مستند نام اشخاص تاييد نشده

McKibben, Gordon,1930-

تاريخ عمليات

20200822143133.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y