عنوان

Branding with powerful stories :

شابک

1440864772

شابک

9781440864773

عنوان اصلي

Branding with powerful stories :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the villains, victims, and heroes model /

نام نخستين پديدآور

Greg Stone.

محل نشرو پخش و غیره

Santa Barbara, California :

نام ناشر، پخش کننده و غيره

Praeger, an imprint of ABC-CLIO, LLC,

تاریخ نشرو بخش و غیره

[2019]

نام خاص و کميت اثر

xii, 204 pages :

ساير جزييات

illustrations ;

ابعاد

25 cm

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Part One. The Elements of Your Story. Why Bother with Storytelling? The Payoff Is Executive Presence ; Find the Villain to Uncover the Story and Make Your Company the "Hero" ; Travel to Your Islands : The Key Elements of Messages ; Brand with the Heart : Because Consumers Often Think Products Have One ; Why Stories Resonate: Neuroscience Meets Homer ; Examples of Great Business Stories : The Formulas in Action -- Part Two. How to Tell Your Story. The Pictures Are Better on Radio or Podcasts : Especially with Sound Bites, Rhythm, and Brevity ; How to Compose a Compelling Story, in Person or on Video : A Dose of Dickens and a Splash of Casablanca ; Making Rhetoric Stick : Tips, Signs, and Lies ; Make Your Words March : Clichés, Writer's Block, and Plot Patterns ; Body Language, Vocal Techniques, and Stage Fright : Your Body Speaks, Your Voice Gestures ; Social Media Relations : Printing Presses, Water Coolers, and Crises ; More Stories to Emulate : Prevail with a Tale ; The End of the Story : My Own Saga.

بدون عنوان

0

متن يادداشت

"This book explains not just how to tell a captivating story, but also what elements--namely, villains, victims, and heroes--it should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. The "villains" are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the "victims." As for the "heroes," they are best illustrated by the supermarket going beyond expectations. Who in business wouldn't want to emulate that company?"--Publisher's description.

عنوان

Branding with powerful stories.

شماره استاندارد بين المللي کتاب و موسيقي

9781440864780

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Storytelling.

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Storytelling.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Stone, Greg J.

تاريخ عمليات

20200823022752.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y