عنوان

Quantitative research methods in consumer psychology :

شابک

1315641577

شابک

1317280407

شابک

1317280415

شابک

1317280423

شابک

9781315641577

شابک

9781317280408

شابک

9781317280415

شابک

9781317280422

شابک اشتباه

9781138182691

عنوان اصلي

Quantitative research methods in consumer psychology :

نام عام مواد

[Book]

ساير اطلاعات عنواني

contemporary and data driven approaches /

نام نخستين پديدآور

edited by Paul M. W. Hackett.

محل نشرو پخش و غیره

New York, NY :

نام ناشر، پخش کننده و غيره

Routledge,

تاریخ نشرو بخش و غیره

2019.

تاریخ نشرو بخش و غیره

©2019

نام خاص و کميت اثر

1 online resource (xxiii, 414 pages)

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Quantitative research : its place in consumer psychology / Cathrine V. Jansson-Boyd -- Using contemporary quantitative techniques / Or Shkoler -- Measurement theory and psychological scaling / Daniel P. Hinton and Tracey Platt -- Identify, interpret, monitor and respond to quantitative consumer data on social media / Dr. Amy Jauman, SMS -- Alternative research methods: introducing market sensing : a qualitative and interpretive perspective on research / David Longbottom and Alison Lawson -- Big data : data visualization and quantitative research apps / Vaidas Lukosius and Michael R. Hyman -- Exploring ways of extracting insights from big data / Peter Steidl -- Contemporary approaches to modeling the consumer / Debbie Isobel Keeling -- Connectionist modelling of consumer choice / Max Greene, Peter Morgan, and Gordon Foxall -- Uniting theory and empirical research : market research and marketing sensing / Melvin Prince, Constantinos-Vasilios Priporas, Gillie Gabay, and Howard Moskowitz -- Ethical issues in conducting psychological research / David B. Resnik -- A user-friendly practical guide to preparing data for analysis / Kerry Rees -- Integrating and writing up data driven quantitative research : from design to result presentation / Paul M.W. Hackett, Lydia Lu and Paul M. Capobianco -- Index.

بدون عنوان

0

متن يادداشت

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

عنوان

Quantitative research methods in consumer psychology.

شماره استاندارد بين المللي کتاب و موسيقي

9781138182691

موضوع مستند نشده

Consumers-- Psychology.

موضوع مستند نشده

Quantitative research.

موضوع مستند نشده

BUSINESS & ECONOMICS / Industrial Management.

موضوع مستند نشده

BUSINESS & ECONOMICS / Management Science.

موضوع مستند نشده

BUSINESS & ECONOMICS / Management.

موضوع مستند نشده

BUSINESS & ECONOMICS / Marketing / Research

موضوع مستند نشده

BUSINESS & ECONOMICS / Organizational Behavior.

موضوع مستند نشده

Consumers-- Psychology.

موضوع مستند نشده

PSYCHOLOGY / Research & Methodology

موضوع مستند نشده

Quantitative research.

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 043060

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

موضوع مستند نشده

JMB

موضوع مستند نشده

PSY-- 030000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Hackett, Paul,1960-

تاريخ عمليات

20200822172400.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y