عنوان

Strategic management :

شابک

1305502337

شابک

9781305502338

عنوان اصلي

Strategic management :

نام عام مواد

[Book]

ساير اطلاعات عنواني

theory /

نام نخستين پديدآور

Charles W.L. Hill, University of Washington - Foster School of Business, Melissa A. Schilling, New York University - Stern School of Business, Gareth R. Jones.

وضعيت ويراست

12e.

محل نشرو پخش و غیره

Boston, MA :

نام ناشر، پخش کننده و غيره

Cengage Learning,

تاریخ نشرو بخش و غیره

[2017]

نام خاص و کميت اثر

1 volume (various pagings) ;

ابعاد

26 cm

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Part One. Introduction to strategic management. Strategic leadership: managing the strategy-making process for competitive advantage -- External analysis: the identification of opportunities and threats -- Part Two. The nature of competitive advantage. Internal analysis: resources and competitive advantage -- Competitive advantage through functional-level strategies -- Part Three. Strategies. Business-level strategy -- Business-level strategy and the industry environment -- Strategy and technology -- Strategy in the global environment -- Corporate-level strategy: horizontal integration, vertical integration, and strategic outsourcing -- Corporate-level strategy: related and unrelated diversification -- Part Four. Implementing strategy. Corporate governance, social responsibility, and ethics -- Implementing strategy through organization.

بدون عنوان

0

متن يادداشت

"This engaging strategy text presents strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition of STRATEGIC MANAGEMENT features an increased emphasis on the changing global economy and its role in strategic management, as well as thought-provoking opening and closing cases that highlight the concepts discussed in each chapter. The appendix walks students through the case analysis process and explains key ratios that managers use to compare the performance of firms. This text is the key reference that should be on every strategic leader's bookshelf."--Publisher's description.

موضوع مستند نشده

Management, Case studies.

موضوع مستند نشده

Strategic planning, Case studies.

موضوع مستند نشده

Business planning.

موضوع مستند نشده

Management.

موضوع مستند نشده

Strategic planning.

موضوع مستند نشده

Strategisch management.

موضوع مستند نشده

United States.

بدون عنوان

7

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Hill, Charles W. L.

تاريخ عمليات

20200822170500.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y