عنوان

Digital marketing excellence :

شابک

113819168X

شابک

1138191701

شابک

9781138191686

شابک

9781138191709

شابک اشتباه

9781315640341

شابک اشتباه

9781317276715 (Mobipocket ebook)

شابک اشتباه

9781317276722 (ePub ebook)

شابک اشتباه

9781317276739 (PDF ebook)

عنوان اصلي

Digital marketing excellence :

نام عام مواد

[Book]

ساير اطلاعات عنواني

planning, optimizing and integrating online marketing /

نام نخستين پديدآور

Dave Chaffey and PR Smith.

وضعيت ويراست

Fifth edition.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Routledge, Taylor & Francis Group,

تاریخ نشرو بخش و غیره

2017.

نام خاص و کميت اثر

xxvii, 660 pages ;

ابعاد

26 cm

متن يادداشت

Revised edition of the authors' eMarketing excellence, originally published in 2002.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.

بدون عنوان

0

متن يادداشت

"Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation."--

عنوان

Digital marketing excellence.

شماره استاندارد بين المللي کتاب و موسيقي

9781315640341

عنوان قراردادي

EMarketing excellence

موضوع مستند نشده

Internet marketing.

موضوع مستند نشده

BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Marketing.

موضوع مستند نشده

Business and Management.

موضوع مستند نشده

Business and Management.

موضوع مستند نشده

Internet marketing.

موضوع مستند نشده

BUS

موضوع مستند نشده

BUS

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Chaffey, Dave,1963-

مستند نام اشخاص تاييد نشده

Smith, P. R., (Paul Russell),1957-

تاريخ عمليات

20200822161213.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y