یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
An introduction to behavioral economics -- Simple heuristics for complex choices -- Choice with risk -- Choosing when to act -- Learning from new information -- Interacting with others -- Social preferences -- Evolution and culture -- Neuroeconomics -- Happiness and utility -- Policy and behavior.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
"Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail. These ideas are also applied in diverse settings such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of contract theory, bargaining in the family, time and risk, and stochastic reference points, among other topics, to ensure that readers are kept up to speed with this fast-paced field. The companion website is also updated with a range of new questions and worked examples. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students."--Provided by publisher.
یادداشتهای مربوط به سفارشات
منبع سفارش / آدرس اشتراک
Ingram Content Group
شماره انبار
9781351600026
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Behavioral economics.
شماره استاندارد بين المللي کتاب و موسيقي
9781138097124
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Economics-- Psychological aspects.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Economics-- General.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Reference.
موضوع مستند نشده
Economics-- Psychological aspects.
موضوع مستند نشده
Economics.
موضوع مستند نشده
Economics.
مقوله موضوعی
موضوع مستند نشده
BUS-- 055000
موضوع مستند نشده
BUS-- 069000
رده بندی ديویی
شماره
330
.
01/9
ويراست
23
رده بندی کنگره
شماره رده
HB74
.
P8
نشانه اثر
C37
2018eb
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )