عنوان

No small change :

شابک

111937801X

شابک

1119473969

شابک

9781119378013

شابک

9781119473961

شابک اشتباه

1119378036

شابک اشتباه

1119378044

شابک اشتباه

9781119378037

شابک اشتباه

9781119378044

عنوان اصلي

No small change :

نام عام مواد

[Book]

ساير اطلاعات عنواني

why financial services needs a new kind of marketing /

نام نخستين پديدآور

by Lucian Camp, Anthony Thomson.

محل نشرو پخش و غیره

Chichester, West Sussex, United Kingdom :

نام ناشر، پخش کننده و غيره

John Wiley & Sons,

تاریخ نشرو بخش و غیره

2018.

تاریخ نشرو بخش و غیره

©2018

نام خاص و کميت اثر

1 online resource

متن يادداشت

Includes index.

متن يادداشت

Includes bibliographical references.

متن يادداشت

Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; About the Authors; Chapter 1 About This Book; Chapter 2 What Is Marketing, And Why Does It Matter?; Chapter 3 From 'Best Advice' to 'Satisficing'; Chapter 4 Why Not Then? And Why Now?; A Note On Selling vs Marketing; Chapter 5 Retail Financial Services How?; Annuities; Cards; Critical Illness Insurance; Current Accounts; Equity Release; Financial Advice; Funds; Gambling; INCOME REPLACEMENT INSURANCE (Misleadingly Named Permanent Health Insurance); Life Assurance; Lending; Mortgages; Motor Insurance; Payday Lending.

متن يادداشت

Background Test 2: Is the organisation large, complicated and siloed?Background Test 3: Similarly, as a customer, are you dealing with a peripheral part of a large, complex business?; Background Test 4: How is the business's relationship with its external shareholders?; Background Test 5: Is the business finding it easy to make money?; Chapter 10 Does Your Firm Have a Strong and Distinctive Culture?; Chapter 11 How Much Is Big Data Changing Your Business?; Chapter 12 Do You Get the Power of Behavioural Economics?; Chapter 13 Are You Really Any Good at Innovation?

متن يادداشت

Chapter 14 Are You Absolutely Sure About 'Restoring Trust'?Chapter 15 Whatever It Is, Can You Make It Simpler?; 'Attitude to Risk' Questionnaires; Chapter 16 Are You Just a Little Bit Boring?; Chapter 17 Call That a Brand?; Some Brand Myths Debunked; Brand Architecture and Product Branding; Chapter 18 Yes, But Can You Prove It's Working?; Chapter 19 Must Planning Your Comms Be So Horribly Complicated?; It's Broadcast and Narrowcast, Not Or; Worry Most About Being Ignored; The Rules of Direct Marketing Still Apply; Nothing Matters More Than the Brief; For Heaven's Sake, Try to Be a Good Client.

متن يادداشت

Peer-to-Peer LendingPensions (Accumulation); Pensions (Decumulation); Price Comparison Sites; Private Medical Insurance; Robo Advice; Savings; Travel Insurance; Travel Money (FX); Wealth Management; Chapter 6 Real People, Real Lives; Chapter 7 Cutting in the Middle Man; The Intermediary Market Today; The New Intermediary Marketing; Chapter 8 Introducing the New Financial Services Marketing; The New Financial Services Marketing; Chapter 9 How Does Your Firm Define Its Purpose?; Background Test 1: Has the stated purpose been adopted recently?

بدون عنوان

0

بدون عنوان

8

بدون عنوان

8

بدون عنوان

8

متن يادداشت

A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank.' And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they've put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing.' Most of all, they propose that an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it's successfully identifying consumers' real needs, and finding powerful and successful ways to engage with them. After detailing the forces of change that demand a new approach, the book then examines in 13 chapters what the key components of that new approach should look like.' It takes a broad and multi-faceted perspective, exploring areas as diverse as the crisis of consumer trust, the ever-growing power of Big Data, the importance of leadership and corporate culture and the rapid advance in thinking based on Behavioural Economics. In developing these themes, the authors don't pull their punches.' The book is fiercely critical of some of the industry's long-established marketing habits, providing compelling reasons why it's time to abandon the practices that have given it a bad name.'' Marketers will applaud, but the book is also intended for a broader audience.' Thomson and Camp challenge senior management in financial firms to appreciate the real value that marketers can bring to shaping the business agenda at the highest level, and not just to label marketing with that tired old phrase 'the colouring-in department.' Rich in anecdotes, comments from leading industry figures, personal experiences on the part of both authors and findings from original research, No Small Change is an entertaining and rewarding read ' and, at this point in the development of financial services, a timely and important one.' '

منبع سفارش / آدرس اشتراک

Wiley

شماره انبار

9781119378013

عنوان

No small change.

شماره استاندارد بين المللي کتاب و موسيقي

9781119378037

موضوع مستند نشده

Bank marketing.

موضوع مستند نشده

Financial institutions-- Marketing.

موضوع مستند نشده

Financial services industry.

موضوع مستند نشده

Bank marketing.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Finance.

موضوع مستند نشده

Financial institutions-- Marketing.

موضوع مستند نشده

Financial services industry.

موضوع مستند نشده

BUS-- 027000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Camp, Lucian,1953-

مستند نام اشخاص تاييد نشده

Thomson, Anthony,1954-

تاريخ عمليات

20200822153437.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y