عنوان

A concise guide to market research :

شابک

3662567075

شابک

3662567083

شابک

3662585928

شابک

9783662567074

شابک

9783662567081

شابک

9783662585924

شابک اشتباه

3662567067

شابک اشتباه

9783662567067

کد کشور

bnb

شماره

b624289

عنوان اصلي

A concise guide to market research :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the process, data, and methods using IBM SPSS statistics /

نام نخستين پديدآور

Erik Mooi, Marko Sarstedt.

وضعيت ويراست

Third edition.

نام خاص و کميت اثر

1 online resource (396 pages)

عنوان فروست

Springer texts in business and economics

متن يادداشت

Introduction to Market Reseach.- The Market Research Process.- Data.- Getting Data.- Descriptive Statistics.- Hypothesis Testing & ANOVA.- Regression Analysis.- Principal Component and Factor Analysis.-Cluster Analysis.- Communicating the Results.

متن يادداشت

Introduction to Market Reseach -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics -- Hypothesis Testing & ANOVA -- Regression Analysis -- Principal Component and Factor Analysis.-Cluster Analysis -- Communicating the Results. .

بدون عنوان

0

متن يادداشت

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features: A single case and dataset used throughout the book to facilitate learning New material on survey design and all data analysis methods to reflect the latest advances concerning each topic Improved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much more A glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App.

منبع سفارش / آدرس اشتراک

Springer Nature

شماره انبار

com.springer.onix. 9783662567074

شماره استاندارد بين المللي کتاب و موسيقي

9783662567067

موضوع مستند نشده

SPSS (Computer file)

موضوع مستند نشده

Management science.

موضوع مستند نشده

Management.

موضوع مستند نشده

Marketing research-- Statistical methods.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Statistics.

موضوع مستند نشده

Business & Economics-- Management.

موضوع مستند نشده

Business & Economics-- Marketing-- General.

موضوع مستند نشده

Business & Economics-- Statistics.

موضوع مستند نشده

Business.

موضوع مستند نشده

Management & management techniques.

موضوع مستند نشده

Management science.

موضوع مستند نشده

Management.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Probability & statistics.

موضوع مستند نشده

Sales & marketing.

موضوع مستند نشده

Statistics.

موضوع مستند نشده

BUS043000

موضوع مستند نشده

KJS

موضوع مستند نشده

KJS

موضوع مستند نشده

KJSM

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Sarstedt, Marko

مستند نام اشخاص تاييد نشده

Mooi, Erik

تاريخ عمليات

20201221083441.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

کد کاربرگه

270410

تكميل شده

Y