عنوان

Electronic commerce 2018 :

شابک

3319587153

شابک

9783319587158

شابک اشتباه

3319587145

شابک اشتباه

9783319587141

کد کشور

bnb

شماره

b624046

عنوان اصلي

Electronic commerce 2018 :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a managerial and social networks perspective /

نام نخستين پديدآور

by Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban.

وضعيت ويراست

Ninth edition.

نام خاص و کميت اثر

1 online resource (XXVIII, 636 pages) :

ساير جزييات

90 illustrations, 75 illustrations in color

عنوان فروست

Springer Texts in Business and Economics,

شاپا ي ISSN فروست

2192-4333

متن يادداشت

Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy and P2P Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Intelligent (Smart) E-Commerce -- Chapter 8. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 9. Social Enterprise and Other Social Commerce Topics -- Chapter 10. Marketing and Advertising in E-Commerce -- Chapter 11. E-Commerce Security and Fraud Issues and Protections -- Chapter 12. Electronic Commerce Payment Systems -- Chapter 13. Order Fulfillment along the Supply Chain in E-Commerce -- Chapter 14. EC Strategy, Globalization, SMEs and Implementation -- Chapter 15. E-Commerce: Regulatory, Ethical, and Social Environments.

بدون عنوان

0

متن يادداشت

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook, LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

منبع سفارش / آدرس اشتراک

Springer Nature

شماره انبار

com.springer.onix. 9783319587158

شماره استاندارد بين المللي کتاب و موسيقي

9783319587141

موضوع مستند نشده

Electronic commerce-- Management.

موضوع مستند نشده

Electronic commerce.

موضوع مستند نشده

Management information systems.

موضوع مستند نشده

Business & Economics-- E-Commerce-- General.

موضوع مستند نشده

Business & Economics-- Operations Research.

موضوع مستند نشده

Business mathematics & systems.

موضوع مستند نشده

Business.

موضوع مستند نشده

Computers-- Enterprise Applications-- Business Intelligence Tools.

موضوع مستند نشده

E-commerce: business aspects.

موضوع مستند نشده

Electronic commerce.

موضوع مستند نشده

Management information systems.

موضوع مستند نشده

Operational research.

موضوع مستند نشده

BUS090000

موضوع مستند نشده

COM064000

موضوع مستند نشده

KJE

موضوع مستند نشده

KJE

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Turban, Efraim

مستند نام اشخاص تاييد نشده

King, David R.

مستند نام اشخاص تاييد نشده

Lee, Jae Kyu

مستند نام اشخاص تاييد نشده

Liang, Ting-Peng

مستند نام اشخاص تاييد نشده

Outland, Jonathan

مستند نام اشخاص تاييد نشده

Turban, Deborrah C.

تاريخ عمليات

20201221083200.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

کد کاربرگه

270410

تكميل شده

Y