332 pages, 16 unnumbered pages of plates : color illustrations ; 23 cm
یادداشتهای مربوط به مندرجات
متن يادداشت
Why a book? --; Genesis, Act 1: Beers In The Garden --; The Old Country --Let There Be Rock, Blood, And Revelation --; Underwater Kabbalah And A Mission Burrito Of Love --Genesis, Act 2: West Of Eden aka Exile Never Tasted So Good --; Conan The Distributor --; Business School 001: Catholic School Girl Meets The Candyman --; Business School 002: Success For Dummies --; Finally, Business School 101 --; Hold The Viagra --; Snatching Defeat From The Jaws Of Victory. I Don't Have The Cash For The Guns And Ammo, But I Do Have 50,000 Of Credit For The Beer --; Genesis, Act 3, And The Messiah I'd Been Waiting For --; 40 Days And 40 Nights ... And 40 Days And 40 Nights And ... Repeat --; Miraculous Jewbelation: This Chanukah, Candles Won't Be The Only Thing Getting Lit --; Pomegranates And C*cksuckers --; Step Right Up! Welcome To The Freak Show --; They Came, They Tried To Kill Us, We Survived, Let's Drink: Crisis, Resolution, Crisis, And The Ultimate Excel Spreadsheet --; The Promised Land-ish.
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
In this witty and compelling tale of how the nation's first and only Jewish Celebration beer came to fruition, founder Jeremy Cowan tells the story of Shmaltz Brewing's evolution from an inside joke into a thriving and award-winning craft brewing company. Divulged are the small-business challenges and marketing strategies that helped Cowan go from hand-squeezing pomegranates and delivering beer in his grandmother's Volvo to producing two of the most respected and unique craft beer brands in America: He'brew the Chosen Beer and Coney Island Craft Lagers. Included alongside the sage advice for entrepreneurs and the humorous personal anecdotes are suggested beer pairings for each chapter, a hangover rating system, and 16 pages of full-color photograph collages.
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Cowan, Jeremy.
موضوع مستند نشده
Microbreweries -- California -- San Francisco -- History.
موضوع مستند نشده
Shmaltz Brewing Co.
رده بندی کنگره
شماره رده
TP573
.
5
.
S56
نشانه اثر
B954
2010
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )