عنوان

Profiting from services and solutions :

شابک

1606497499

شابک

9781606497494

شماره

b538642

عنوان اصلي

Profiting from services and solutions :

نام عام مواد

[Book]

ساير اطلاعات عنواني

what product-centric firms need to know

نام نخستين پديدآور

Valarie A. Zeithaml [and others].

وضعيت ويراست

1st ed

محل نشرو پخش و غیره

New York

نام ناشر، پخش کننده و غيره

Business Expert Press

تاریخ نشرو بخش و غیره

2014

نام خاص و کميت اثر

(xiv, 116 pages) : illustrations.

عنوان فروست

Service systems and innovations in business and society collection.

متن يادداشت

Center for services leadership, W.P. Carey School of Business, Arizona State University.

متن يادداشت

Introduction: transitioning from products to services and solutions --;The service infusion continuum --;Company configuration for services and solutions --;Capabilities: skills, training, and technology --;Customization: balancing uniqueness with operational realities --;Collaboration with customers: engaging customers in service and solution design, development, and challenges to offering new services and solutions --;Conclusion: cultivating a service and solution --;Appendix 1. Research approach, resources, and methodology --;Appendix 2. Company interview guide --;About the authors --;Notes --;References --;Index.

متن يادداشت

Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business goods--views services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in. The authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. To overcome those challenges, the book shows leaders how to manage change in five areas: corporate structure; corporate culture; organizational metrics of performance, growth and investment; individual skills and talent development; and core competencies of collaboration and customization.

موضوع مستند نشده

Manufacturing industries.

موضوع مستند نشده

Production management.

موضوع مستند نشده

Service industries.

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Valarie A. Zeithaml [and others].

مستند نام اشخاص تاييد نشده

Valarie A Zeithaml

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y