عنوان

Tribal marketing, tribal branding :

شابک

1137349107

شابک

9781137349101

شماره

b537631

عنوان اصلي

Tribal marketing, tribal branding :

نام عام مواد

[Book]

ساير اطلاعات عنواني

an expert guide to the brand co-creation process

نام نخستين پديدآور

Brendan Richardson.

محل نشرو پخش و غیره

Houndmills, Basingstoke, Hampshire

نام ناشر، پخش کننده و غيره

Palgrave Macmillan

تاریخ نشرو بخش و غیره

2013

نام خاص و کميت اثر

1 ressource en ligne (198 p.)

متن يادداشت

Epublication based on: 9780230368828.;Titre de l'écran-titre (visionné le 12 juin 2018).

متن يادداشت

1. Tribes, Tribal Marketing, and Tribal Branding 2. What is Tribal Marketing, and why hasn't it been more widely implemented? 3. Tribal Origins and Idiosyncracies --;Why Brand Tribes form and why they need to see themselves as unique 4. Understanding Tribal Dynamics: Beginning to Engage with the Art of Ethno-Marketing 5. Collecting Tribal Data 6. Interpreting Tribal Data: Analysing Ethnographic Data and using it to build and maintain Tribal Brands 7. Meet the Tribes 8. Towards an Ethics of Tribal Marketing 9. Tribes and Tribal Branding --;where do we go from here? Bibliography Index.

متن يادداشت

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. The face of consumer marketing has changed. However, most contemporary approaches to marketing still fall far short of delivering on the full potential of social and other media for brand development. In contrast, tribal branding integrates offline and online approaches to brand development, allowing marketers to benefit from greatly enhanced levels of consumer devotion to brands. Featuring insightful examples and case studies, 'Tribal Marketing, Tribal Branding' incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

موضوع مستند نشده

Marketing -- Aspect social -- Études de cas.

موضوع مستند نشده

Marketing -- Aspect social -- Guides, manuels, etc.

موضوع مستند نشده

Stratégie de marque -- Guides, manuels, etc.

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Brendan Richardson.

مستند نام اشخاص تاييد نشده

Brendan Richardson

مستند نام اشخاص تاييد نشده

Palgrave Connect.

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y