عنوان

Wikibrands :

شابک

0071749276 (alk. paper)

شابک

9780071749275 (alk. paper)

شماره

b535458

عنوان اصلي

Wikibrands :

نام عام مواد

[Book]

ساير اطلاعات عنواني

reinventing your company in a customer-driven marketplace /

نام نخستين پديدآور

Sean Moffitt and Mike Dover

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

McGraw-Hill,

تاریخ نشرو بخش و غیره

[2011]

تاریخ نشرو بخش و غیره

©2011

نام خاص و کميت اثر

xv, 318 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references (p. 291-308) and index

متن يادداشت

The birth of wikibrands: from ownership, trust, want, preference, love, and now participation--a 150-year fascination -- The Wikibrand rallying cry: the new "mad men" -- A wikibrand road map: taking the high road and avoiding the potholes of a collaborative brand path -- The six benefits of wikibrands: marketing doesn't fit in tiny boxes anymore -- A wikibrand culture: changing your mind-set about the brand customer -- Focus: if I don't know where you're going, I don't want you getting there fast -- Language and content : business gets humanized and presses the "awesome" button -- Incentives, motivations, and outreach: brand fans do it for themselves, not for you -- Rules, guidelines and rituals: this is how we do things, and that's ok -- Tools and platforms: if you build it, they may come -- Community development: the life stages of a wikibrand community -- Internalizing community and channeling Tom Sawyer: the graying line between employee and enthusiast champions -- Community management: how to build a brand garden, not a ghost town -- Measurement and metrics: the imperfect science of monitoring wikibrand performance -- The personal wikibrand: your brand is what they say about you when you're not in the room --The future: brand participation comes alive in the company -- Reference guide: wikibrands extended

بدون عنوان

0

متن يادداشت

Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Internet marketing

موضوع مستند نشده

Product management

موضوع مستند نشده

Wikis (Computer science)

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Moffitt, Sean

مستند نام اشخاص تاييد نشده

Dover, Mike

تاريخ عمليات

20160712082532.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y