عنوان

The power of real-time social media marketing :

شابک

0071752633 (alk. paper)

شابک

9780071752633 (alk. paper)

شماره

b535456

عنوان اصلي

The power of real-time social media marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

how to attract and retain customers and grow the bottom line in the globally connected world /

نام نخستين پديدآور

by Beverly Macy, Teri Thompson

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

McGraw-Hill,

تاریخ نشرو بخش و غیره

c2011

نام خاص و کميت اثر

xxii, 244 p. :

ساير جزييات

ill., map ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Real-time marketing: the now lens -- The way we communicate has changed forever, why now? -- The power of conversation and engagement ; Real-time marketing strategies ; Real-time marketing case stories: lessons in leadership : The American Red Cross: one tweet turns into $33 million for Haitian relief ; USA Today: publishing in real-time ; EMC: real-time in the enterprise ; Orange County Transportation Authority: transforming government ; Wahoo's Fish Tacos: community building through extreme sports ; Mazda USA: social media restart ; The Roxy Theatre: entertainment and business revitalization through customer sharing and social media (or "How social media saved the Sunset Strip!") ; DIRECTV: customer interaction transforms business -- Analytics and measurement -- Viewing the future of real-time social media: the next lens

بدون عنوان

0

متن يادداشت

Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. --from publisher description

موضوع مستند نشده

Internet marketing

موضوع مستند نشده

Marketing

موضوع مستند نشده

Online social networks

موضوع مستند نشده

Social media

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Macy, Beverly

مستند نام اشخاص تاييد نشده

Thompson, Teri

تاريخ عمليات

20130411114010.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y