عنوان

Twitter marketing

شابک

0470562269

شابک

9780470562260

شابک اشتباه

9780470562260

شماره

b529200

عنوان اصلي

Twitter marketing

نام عام مواد

[Book]

ساير اطلاعات عنواني

an hour a day /

نام نخستين پديدآور

Hollis Thomases

محل نشرو پخش و غیره

Indianapolis, Ind. :

نام ناشر، پخش کننده و غيره

Wiley Pub.,

تاریخ نشرو بخش و غیره

c2010

نام خاص و کميت اثر

1 online resource (xxiii, 478 p.) :

ساير جزييات

ill., maps

عنوان فروست

Serious skills

متن يادداشت

Description based on print version record

متن يادداشت

Includes index

متن يادداشت

Understanding Twitter -- Who's using Twitter for what? -- Twitter, the multipurpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy-in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter

بدون عنوان

0

متن يادداشت

"Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform"--Resource description page

منبع سفارش / آدرس اشتراک

Safari Books Online

شماره انبار

CL0500000064

عنوان

Twitter marketing.

شماره استاندارد بين المللي کتاب و موسيقي

9780470562260

موضوع مستند نشده

Business communication

موضوع مستند نشده

Internet marketing

موضوع مستند نشده

Online social networks

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Thomases, Hollis,1965-

مستند نام تنالگان تاييد نشده

Ohio Library and Information Network

تاريخ عمليات

20100422112741.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y