عنوان

The dragonfly effect :

شرايط تهيه و بها

(hc)

شرايط تهيه و بها

(hc)

شرايط تهيه و بها

(electronic bk.)

شرايط تهيه و بها

(electronic bk.)

شرايط تهيه و بها

(electronic bk.)

شرايط تهيه و بها

(electronic bk.)

شرايط تهيه و بها

(electronic bk.)

شرايط تهيه و بها

(electronic bk.)

شابک

0470614153

شابک

9780470614150

شابک اشتباه

0470885599

شابک اشتباه

0470885602

شابک اشتباه

1282773429

شابک اشتباه

9780470885598

شابک اشتباه

9780470885604

شابک اشتباه

9781282773424

شماره

b529186

عنوان اصلي

The dragonfly effect :

نام عام مواد

[Book]

ساير اطلاعات عنواني

quick, effective, and powerful ways to use social media to drive social change /

نام نخستين پديدآور

Jennifer Aaker, Andy Smith ; with Carlye Adler

وضعيت ويراست

1st ed

محل نشرو پخش و غیره

San Francisco, California :

نام ناشر، پخش کننده و غيره

Jossey-Bass,

تاریخ نشرو بخش و غیره

c2010

نام خاص و کميت اثر

xxv, 211 pages :

ساير جزييات

illustrations ;

ابعاد

22 cm

متن يادداشت

Includes bibliographical references and index

متن يادداشت

The dragonfly body: the system that keeps it airborne -- Wing 1: Focus: How to hatch a goal that will make an impact -- Wing 2: Grab attention: How to stick out in an overcrowded, overmessaged, noisy world -- Wing 3: Engage: How to make people connect with your goal -- Wing 4: Take action: How to empower others, enable them and cultivate a movement -- Onward and upward: You're flying! Now what? -- The dragonfly ecosystem

بدون عنوان

0

متن يادداشت

"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change."--

موضوع مستند نشده

Internet marketing-- Political aspects

موضوع مستند نشده

Internet-- Social aspects

موضوع مستند نشده

Social change

موضوع مستند نشده

Social entrepreneurship

موضوع مستند نشده

Social media-- Political aspects

موضوع مستند نشده

Social responsibility of business

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Aaker, Jennifer Lynn

مستند نام اشخاص تاييد نشده

Adler, Carlye

مستند نام اشخاص تاييد نشده

Smith, Andy,1968-

تاريخ عمليات

20140114081535.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y