عنوان

Mass communication theory :

شابک

0495898872

شابک

9780495898870

شماره

b528588

عنوان اصلي

Mass communication theory :

نام عام مواد

[Book]

ساير اطلاعات عنواني

foundations, ferment, and future /

نام نخستين پديدآور

Stanley J. Baran and Dennis K. Davis

وضعيت ويراست

Sixth edition

محل نشرو پخش و غیره

Boston, MA :

نام ناشر، پخش کننده و غيره

Wadsworth,

تاریخ نشرو بخش و غیره

2012

نام خاص و کميت اثر

xxiv, 392 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

عنوان فروست

Wadsworth series in mass communication and journalism

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Section 1: Introduction to mass communication theory. Understanding and Evaluating Mass Communication Theory ; Four Eras of Mass Communication Theory. -- Section 2: The era of mass society and mass culture. The Rise of Media Industries and Mass Society Theory ; The Rise of Media Theory in the Age of Propaganda ; Normative Theories Of Mass Communication. -- Section 3: From limited-effects to critical cultural theories: ferment in the field. The Rise of Limited-Effects Theory ; Moving Beyond Limited Effects: Focus on Functionalism and Children ; The Emergence Of Critical And Cultural Theories Of Mass Communication. -- Section 4: Contemporary mass communication theory: From active-audience to meaning-making theories. Audience Theories: Uses, Reception, and Effects ; Media and Society: The Role of Media in the Social World ; Media and Culture Theories: Meaning-Making in the Social World ; Afterword: The Future of Media Theory and Research

بدون عنوان

0

متن يادداشت

"Mass Communication Theory: Foundations, Ferment, And Future, Sixth Edition, provides a comprehensive, historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory--social/behavioral and critical/cultural--and concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations typically intended to address specific problems or issues. MASS Communication Theory: Foundations, Ferment, And Future , Sixth Edition, helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries."--Publisher's website

موضوع مستند نشده

Mass media-- Philosophy

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Baran, Stanley J

مستند نام اشخاص تاييد نشده

Baran, Stanley J

مستند نام اشخاص تاييد نشده

Davis, Dennis K

تاريخ عمليات

20140501062319.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y