From Carl Menger's theory of goods to an evolutionary approach to consumer behaviour / Wilhelm Ruprecht -- What should I do? (Or why consumer theory should focus on time-use and activities, rather than on commodities / Ian Steedman -- Idiosyncratic learning, creative consumption and well-being / Marina Di Giancinto, Francesco Ferrante -- A Shacklean approach to the demand for movies / John Sedgwick -- The evolution of entertainment consumption and the emergence of cinema, 1890-1940 / Gerben Bakker -- Cinema and TV : an empirical investigation of Italian consumers / Andrea Sisto, Roberto Zanola -- Smoke signals : adolescent smoking and school continuation / Philip J. Cook, Rebecca Hutchinson -- Fashion, growth and welfare : an evolutionary approach / Andreas Chai, Peter E. Earl, Jason Potts -- Fashion : why people like it and theorists do not / Luciano Andreozzi, Marina Bianchi -- Does context matter more for some goods than others? / Robert H. Frank