عنوان

Brands & gaming :

شابک

1403998973 (hbk.)

شابک

9781403998972 (hbk.)

شماره

b519547

عنوان اصلي

Brands & gaming :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the computer gaming phenomenon and its impact on brands and businesses /

نام نخستين پديدآور

David Nichols ... [and others]

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Palgrave Macmillan,

تاریخ نشرو بخش و غیره

2006

نام خاص و کميت اثر

vii, 168 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes index

متن يادداشت

Are you ready to play? The global gaming phenomenon -- Saturday night, KL -- The gaming phenomenon -- The scale of the opportunity -- Scoping the map: gaming today -- Battling clans -- Gaming platforms -- Game titles -- Peripherals -- Mobile gaming -- Gambling -- Target identified ... deploy weapons: brands in the gaming arena -- The gaming celebrity -- Promotional tie-ups -- Product demos -- CRM -- Gaming event sponsorship -- In-game advertising -- In-game commerce -- Conclusion: the seven ways of getting brands into gaming today -- All work and no play? Culture and gaming -- The demonization of gaming: debunking the myths -- Cultural mega-trends in the rise of gaming -- Pathways to friendship -- Conclusion: play's revenge -- Behind the avatar: who plays games? -- Who is gaming and how much? -- Women in gaming -- The needs that gaming meets -- The main types of gamer -- Gaming occasions -- Conclusion: couch potato no more -- Hankook Igyora! The future of gaming -- Gaming in South Korea -- Online gaming -- Mobile gaming -- Active gaming -- Professional gaming -- Augmented-reality gaming -- Conclusion: watch this space -- Morphing giants: how the gaming industry will evolve -- The value chain -- The developers -- The publishers -- The retailers -- New business models and channels -- Press "start" to play: leveraging gaming for your brand -- Developing a vision -- Protocols -- Key areas of opportunity -- Who to target? -- The place of gaming in your main activation and communications plans -- Match the gaming property to your brand equity -- The strategic options -- Create an opportunity framework -- Conclusion: it's time to play! -- Brands and gaming: FAQs -- Gaming genres -- Main games publishers -- Added Value -- B.I.G. (Brands In Gaming)

بدون عنوان

0

عنوان اصلي به زبان ديگر

Brands and gaming

موضوع مستند نشده

Computer games.

موضوع مستند نشده

Electronic games industry.

موضوع مستند نشده

Product management.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Nichols, David,1967-

تاريخ عمليات

20061113110603.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y