عنوان

Enchantment :

شابک

1591843790 (hbk.)

شابک

9781591843795 (hbk.)

شماره

b517187

عنوان اصلي

Enchantment :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the art of changing hearts, minds, and actions /

نام نخستين پديدآور

Guy Kawasaki.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Portfolio/Penguin,

تاریخ نشرو بخش و غیره

2011.

نام خاص و کميت اثر

xxiii, 211 pages :

ساير جزييات

illustrations ;

ابعاد

22 cm

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.

موضوع مستند نشده

Influence (Psychology)

موضوع مستند نشده

Management-- Psychological aspects.

موضوع مستند نشده

Marketing-- Psychological aspects.

موضوع مستند نشده

Persuasion (Psychology)

موضوع مستند نشده

Interpersonal Relations.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Persuasive Communication.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Kawasaki, Guy,1954-

تاريخ عمليات

20120405034251.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y