عنوان

The perception of quality :

شابک

1447166272

شابک

9781447166276

شابک اشتباه

1447166264

شابک اشتباه

9781447166269

شماره

dltt

عنوان اصلي

The perception of quality :

نام عام مواد

[Book]

ساير اطلاعات عنواني

mapping product and service quality to consumer perceptions /

نام نخستين پديدآور

George N. Kenyon, Kabir C. Sen

نام خاص و کميت اثر

1 online resource (ix, 265 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references

متن يادداشت

Creating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions

بدون عنوان

0

متن يادداشت

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses

شماره استاندارد بين المللي کتاب و موسيقي

9781447166269

موضوع مستند نشده

Consumer satisfaction.

موضوع مستند نشده

Quality control.

موضوع مستند نشده

Quality of products.

موضوع مستند نشده

Engineering Design.

موضوع مستند نشده

Quality Control, Reliability, Safety and Risk.

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

موضوع مستند نشده

TBD

شماره

شماره

ويراست

شماره رده

مستند نام اشخاص تاييد نشده

Kenyon, George N.

مستند نام اشخاص تاييد نشده

Sen, Kabir C.

مستند نام تنالگان تاييد نشده

Ohio Library and Information Network.

تاريخ عمليات

20150319072152.5

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y