عنوان

Fashion marketing /

شابک

1405139536

شابک

9781405139533

شماره

dltt

عنوان اصلي

Fashion marketing /

نام عام مواد

[Book]

نام نخستين پديدآور

edited by Mike Easey

وضعيت ويراست

3rd ed

محل نشرو پخش و غیره

Ames, Iowa :

نام ناشر، پخش کننده و غيره

Wiley-Blackwell,

تاریخ نشرو بخش و غیره

2009

نام خاص و کميت اثر

xvi, 260 pages :

ساير جزييات

illustrations ;

ابعاد

25 cm

متن يادداشت

Includes bibliographical references and index

متن يادداشت

An introduction to fashion marketing / Mike Easey -- The fashion market and the marketing environment / Christine Sorensen -- The fashion consumer and organizational buyer / Mike Easey -- Fashion marketing research / Patricia Gray -- Segmentation and the marketing mix / Mike Easey and Christine Sorensen -- Designing and marketing fashion products / Sheila Atkinson and Mike Easey -- Pricing garments and fashion services / Mike Easey -- Fashion distribution / John Willans -- Fashion marketing communication / Gaynor Lea-Greenwood -- Fashion marketing planning / Mike Easey

بدون عنوان

0

متن يادداشت

"Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students' requirements and has many features making it essential reading for anyone involved in the fashion and clothing business ... This new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet"--Back cover

موضوع مستند نشده

Fashion merchandising

موضوع مستند نشده

Kledingindustrie

موضوع مستند نشده

Marketing

موضوع مستند نشده

Mode

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Easey, Mike

تاريخ عمليات

20160525101727.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y