یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references (pages 233-251) and index
یادداشتهای مربوط به مندرجات
متن يادداشت
Americanization as a comprehensive concept of economic development during the 20th century -- The first wave of Americanization, 1870-1945 -- Fordism and Taylorism come to Europe -- The second wave of americanization: the great post-war boom, 1945-1975 -- Mass production, mass distribution, and new technology -- Managing firms and their consumers -- Americanization's third wave from the 1980s -- Economic slowdown and the American model -- Companies and consumers -- Industrial relations as a barrier to americanization
بدون عنوان
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یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
One of the main features of the world economy since the late nineteenth century has been the growing dominance of the American economy in both quantitative and qualitative terms. Aspects of this development - e.g. rationalization or the world-wide diffusion of Coca-Cola - have been researched, but largely in isolation. Americanization of the European Economy provides a comprehensive yet compact survey of the growth of American economic influence in Europe since the 1880s. Three distinct but cumulative waves of Americanization are identified. Americanization was (and still is) a complex process of technological, political, and cultural transfer, and this overview explains why and how the USA and the American model of industrial capitalism came to be accepted as the dominant paradigm of political economy in today's Europe. Americanization of the European Economy summarizes the ongoing discussion by business historians, sociologists, and political scientists and makes it accessible to all types of readers who are interested in political and economic development
یادداشتهای مربوط به نیازمندی های سیستم (منابع الکترونیک)و جزئیات فنی
متن يادداشت
Mode of access: World Wide Web
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Americanization of the European economy.
قطعه
عنوان
OhioLINK electronic book center
عنوان
SpringerLink
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Economic surveys-- Europe
نام جغرافیایی به منزله موضوع
موضوع مستند نشده
Europe, Economic conditions
موضوع مستند نشده
Europe, Foreign economic relations, United States
موضوع مستند نشده
United States, Economic conditions
موضوع مستند نشده
United States, Foreign economic relations, Europe
بدون عنوان
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بدون عنوان
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بدون عنوان
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بدون عنوان
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نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )