عنوان

Behavioral marketing :

شابک

1119076390

شابک

1119076439

شابک

9781119076391

شابک

9781119076438

شابک اشتباه

1119076579

شابک اشتباه

1119170443

شابک اشتباه

9781119076575

شابک اشتباه

9781119076575

شابک اشتباه

9781119170440

شماره

dltt

عنوان اصلي

Behavioral marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

delivering personalized experiences at scale /

نام نخستين پديدآور

Dave Walters ; foreword by Bill Nussey

نام خاص و کميت اثر

1 online resource

متن يادداشت

Includes index

متن يادداشت

Machine generated contents note: Foreword (Bill Nussey) Acknowledgments The Behavioral Marketing Manifest Chapter 1: Behavioral Marketing: More Sophisticated Audiences, Smarter Tactics and Deeper Personalization for All Chapter 2: Where Are You on The Behavioral Marketing Spectrum? Chapter 3: Gearing-Up for Behavioral Marketing: The Roles, People and Systems Needed to Win Chapter 4: Pacing Yourself: Behavioral Marketing at the Speed of Business Chapter 5: Bringing Behavioral Marketing To Life in the Real World Chapter 6: Upping Your Content Game: Educating Customers Throughout the Entire Cycle Chapter 7: Customer Journey Mapping: Putting Yourself in the Customer's Shoes Chapter 8: Channel-Level Planning: Delivering Insane Relevance Every Time Chapter 9: Data Capture and Hygiene: You're Only as Good as Your Database Chapter 10: Campaign Creation: Segments, Logic and Automation are Your Friends and Great Creative Matters More Than Ever Chapter 11: Behaviors and Mobile: Yes, It's Radically Different Than Every Other Channel Chapter 12: Measurement and Optimization: Creating a Framework and Moving Your Own Goalposts Chapter 13: It's All About the Team: Staffing the Right Players to Succeed Chapter 14: Managing Upwards: Socialize If You Must, Prove Results Every Time Chapter 15: Best Friend Brands: Becoming Indispensable to Your Customer Chapter 16: Riding the Wave: Career Success Powered by Behavioral Marketing Chapter 17: Closing Thoughts and The Power of Actions Index

متن يادداشت

"This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing."--

منبع سفارش / آدرس اشتراک

OverDrive, Inc.

منبع سفارش / آدرس اشتراک

Safari Books Online

شماره انبار

42A233F3-CE0E-44AC-9E40-43BC6E109D80

شماره انبار

CL0500000668

عنوان

Behavioral marketing.

شماره استاندارد بين المللي کتاب و موسيقي

9781119076575

موضوع مستند نشده

Consumers' preferences.

موضوع مستند نشده

Customer relations.

موضوع مستند نشده

Internet marketing.

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

شماره

ويراست

شماره رده

مستند نام اشخاص تاييد نشده

Walters, Dave,1968-

مستند نام تنالگان تاييد نشده

Ohio Library and Information Network.

تاريخ عمليات

20160603080003.8

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y