عنوان

Fashion trends :

شابک

1847882935 (pbk.)

شابک

1847882943

شابک

9781847882936 (pbk.)

شابک

9781847882943

شماره

dltt

عنوان اصلي

Fashion trends :

نام عام مواد

[Book]

ساير اطلاعات عنواني

analysis and forecasting /

نام نخستين پديدآور

Eundeok Kim, Ann Marie Fiore and Hyejeong Kim

وضعيت ويراست

English edition

نام خاص و کميت اثر

xv, 167 pages :

ساير جزييات

illustrations ;

ابعاد

25 cm

عنوان فروست

Understanding fashion series

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Machine generated contents note: 1. The Basics of Fashion Trends and Forecasting -- Objectives -- Introduction to Fashion Trend Terminology -- Fashion Trends in Context -- The Framework for Fashion Change -- Introduction to Fashion Forecasting Terminology -- Historical Overview of Fashion Forecasting -- Chapter Summary -- Key Terms -- Questions for Review and Discussion -- Suggested Reading -- References -- 2. Consumers' Role in Fashion Adoption -- Objectives -- The Innovation Adoption Process -- Factors Influencing the Rate of Adoption: Attributes of the Innovation -- Factors Influencing the Rate of Adoption: Consumer Adopter Categories -- Chapter Summary -- Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 3. The Process and Methods of Fashion Trend Analysis and Forecasting -- Objectives -- The Process of Fashion Trend Analysis and Forecasting -- The Methods of Fashion Trend Analysis and Forecasting -- Future of Fashion Forecasting -- Chapter Summary -- Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 4. The Role of Fashion Industry Professionals in Trend Development and Forecasting -- Objectives -- The Roles of Fashion Industry Professionals in Creating and Supporting Trends -- The Roles of Developers, Gatekeepers, and Promoters -- Chapter Summary -- Key Terms -- Questions for Review and Discussion -- Suggested Reading -- References -- 5. Consumer and Industry Fashion Innovation and Diffusion Accelerators -- Objectives -- The Style-Confident Consumer -- The Role of Industry Technology in Accelerating Product Innovation and Diffusion -- Chapter Summary -- Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 6. Social Responsibility and Sustainability Related to Fashion Trends and Forecasting -- Objectives -- Definitions of Social Responsibility and Sustainability -- Increased Waste Due to Rapid Diffusion of Innovation -- The Influence of Social Responsibility and Sustainability on Fashion Trends -- The Contribution of Internet Information to Socially Responsible Consumer Decisions -- Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms -- Chapter Summary -- Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 7. The Format of Trend Forecasts and the Influence of Trend Forecasting on Business Decisions -- Objectives -- Formats for Trend Forecasts -- The Influence of Trend Forecasting on Business Decisions -- Chapter Summary -- Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References

بدون عنوان

0

موضوع مستند نشده

Clothing trade-- Forecasting

موضوع مستند نشده

Fashion-- Forecasting

شماره

ويراست

شماره رده

شماره رده

نشانه اثر

نشانه اثر

مستند نام اشخاص تاييد نشده

Kim, Eundeok

مستند نام اشخاص تاييد نشده

Fiore, Ann Marie

مستند نام اشخاص تاييد نشده

Kim, Hyejeong

تاريخ عمليات

20141128182918.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y