Charles W.L. Hill, Gareth R. Jones, Melissa A. Schilling.
وضعیت ویراست
وضعيت ويراست
Eleventh edition.
مشخصات ظاهری
نام خاص و کميت اثر
1 volume (various pagings) :
ساير جزييات
illustrations ;
ابعاد
24 cm
يادداشت کلی
متن يادداشت
Previous edition; 2013.
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
Part I. Introduction to strategic management -- 1. Strategic leadership: Managing the strategy-making process for competitive advantage -- 2. External analysis: The identification of opportunities and threats -- Part II. The nature of competitive advantage -- 3. Internal analysis: Distinctive competencies, competitive advantage, and profitability -- 4. Building competitive advantage through functional-level strategy -- Part III. Strategies -- 5. Business-level strategy -- 6. Business-level strategy and the industry environment -- 7. Strategy and technology -- 8. Strategy in the global environment -- 9. Corporate-level strategy: Horizontal integration, vertical integration, and strategic outsourcing -- 10. Corporate-level strategy: Related and unrelated diversification -- Part IV. Implementing strategy -- 11. Corporate performance, governance, and business ethics -- 12. Implementing strategy in companies that compete in a single industry -- 13. Implementing strategy in companies that compete across industries and countries.
بدون عنوان
0
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Business planning-- United States, Case studies.
موضوع مستند نشده
Management-- United States, Case studies.
موضوع مستند نشده
Strategic planning-- United States, Case studies.
رده بندی ديویی
شماره
658
.
4012
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )