عنوان

The road to luxury :

شابک

0470830042

شابک

0470830050

شابک

1118814320

شابک

9780470830048

شابک

9780470830055

شابک

9781118814321

شابک اشتباه

0470830026

شابک اشتباه

9780470830024

شماره

dltt

عنوان اصلي

The road to luxury :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the evolution, markets and strategies of luxury brand management /

نام نخستين پديدآور

Ashok Som, Christian Blanckaert

نام خاص و کميت اثر

1 online resource (xiv, 450 pages.)

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Introduction: Definition and Crisis of Luxury -- Issues of Defining Luxury -- Crisis -- The Luxury Industry -- Reaction to the Crisis of Global Markets -- Effect of Crisis on the Luxury Industry -- Strategic Response to Crisis -- Conclusion -- Evolution of the Global Luxury Market -- Evolution -- How Has It Changed? -- Luxury Industry Trends -- Conclusion -- Who's Who of Luxury -- The Consumers -- The Actors -- Conclusion -- Branding -- Luxury Marketing: Highly Creative and Selective -- Cobranding: Does It Enhance Branding or Selling? -- Brand Extensions -- Pricing -- Storytelling: Culture, Event, and Communication -- Digital Marketing -- Discussion -- Conclusion -- Brand Identity, Clients, and Ethos -- Brand Identity -- Ethos -- Clients -- Discussion -- Conclusion -- Family Houses, Corporatization, and New Entrants -- What Is a Family Business? -- Family Business during Crisis -- Family Businesses of the Future: Corporatization -- Changes during Transition from Family Business to Corporation -- Entrepreneurs and New Entrants -- Trends and Discussion -- Conclusion -- Management Styles in the Luxury Industry -- Path Dependency: Management Styles -- Managing Paradoxes -- Examples of Styles -- Analysis -- Conclusion -- Skills -- Historical Craftsmanship -- Entrepreneurial Designers -- The Sales Team -- The Professional Managers -- Skills Required -- Managing Talent -- Conclusion -- Services: The Point of Sale -- Issues in Point-of-Sale -- The Customer Dimension -- The Service Dimension -- Conclusion -- Systems and Operations in the Luxury Business -- The Challenge -- Global Supply Chain -- Customer Relationship Management -- Information Technology -- Conclusion -- Retail, Distribution, and E-Commerce -- Channels of Distribution -- Travel Retail and Duty-Free Stores -- Strategic Decisions in Geographic Expansion -- Online Distribution and E-Commerce -- Conclusion -- Intellectual Property Rights and Counterfeiting -- Counterfeiting: Issues for Luxury Brands -- The Issue of Legality -- Is It an Emerging Market Phenomenon? -- Effect on a Brand -- Examples of Responses to Counterfeiting -- What to Do to Prevent Counterfeiting? -- Gray Market -- Conclusion -- Emerging Markets and Emerging Market Luxury Brands -- Brazil -- Russia -- India -- China -- Strategic Actions -- Conclusion -- The Future and Questions to Ponder

بدون عنوان

0

متن يادداشت

This book gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, it offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. It includes rigorous academic data, such as information on the business attractiveness and appropriateness of various country markets; examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles. --

عنوان

Road to luxury

شماره استاندارد بين المللي کتاب و موسيقي

9780470830024

موضوع مستند نشده

Brand name products-- Management.

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Luxuries-- Marketing.

موضوع مستند نشده

Luxury goods industry.

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

شماره

ويراست

شماره رده

مستند نام اشخاص تاييد نشده

Som, Ashok

مستند نام اشخاص تاييد نشده

Blanckaert, Christian

مستند نام تنالگان تاييد نشده

Ohio Library and Information Network.

تاريخ عمليات

20160603080508.1

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y