عنوان

Business strategies and competitiveness in times of crisis :

شابک

1137578106

شابک

9781137578105

شابک اشتباه

9781137578099

شماره

b429650

عنوان اصلي

Business strategies and competitiveness in times of crisis :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a survey on Italian SMEs /

نام نخستين پديدآور

Laura Gavinelli

نام خاص و کميت اثر

1 online resource

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Chapter 1 Firms Strategies and Competitiveness: an overview -- Chapter 2 The Sources of Competitive Advantage -- Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs) -- Chapter 4 A Survey on Monza and Brianza SMEs, Italy -- Chapter 5 Boosting Italian SMEs' Development: first consideration -- Bibliography

بدون عنوان

0

متن يادداشت

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges.

موضوع مستند نشده

Business planning-- Italy.

موضوع مستند نشده

Global Financial Crisis, 2008-2009.

موضوع مستند نشده

Small business-- Italy-- History-- 21st century.

موضوع مستند نشده

BUS-- 070000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Gavinelli, Laura

مستند نام تنالگان تاييد نشده

Ohio Library and Information Network.

تاريخ عمليات

20161020015023.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y