عنوان

Copywriting :

شابک

1780670001

شابک

9781780670003 (pbk.)

کد کشور

bnb

شماره

b421566

عنوان اصلي

Copywriting :

نام عام مواد

[Book]

ساير اطلاعات عنواني

successful writing for design, advertising, and marketing /

نام نخستين پديدآور

Mark Shaw

وضعيت ويراست

2nd ed

محل نشرو پخش و غیره

London :

نام ناشر، پخش کننده و غيره

Laurence King,

تاریخ نشرو بخش و غیره

c2012

نام خاص و کميت اثر

240 p. :

ساير جزييات

col. ill. ;

ابعاد

25 cm

متن يادداشت

Previous ed.: 2009

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communicatinos -- Writing for catalogs -- Writing for the digital environment

بدون عنوان

0

متن يادداشت

"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website

موضوع مستند نشده

Advertising copy

موضوع مستند نشده

Marketing

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Shaw, Mark,1965-

تاريخ عمليات

20131014114742.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y