عنوان

Branding for the public sector :

شابک

1118756258

شابک

1119176824

شابک

9781118756256

شابک

9781119176824

شابک اشتباه

1118756312

شابک اشتباه

9781118756317

شماره

b418433

عنوان اصلي

Branding for the public sector :

نام عام مواد

[Book]

ساير اطلاعات عنواني

creating, building and managing brands people will value /

نام نخستين پديدآور

Dr. Paul Temporal

نام خاص و کميت اثر

1 online resource (290 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes index

متن يادداشت

The public sector and branding -- Public sector brand categories -- The nation brand effect and brand architecture -- Building a power public sector brand : visions, values, emotions and personalities -- Brand positioning -- Public sector brand management -- Brand communications strategy -- Brand engagement -- Tracking brand success -- The future of public sector branding

بدون عنوان

0

متن يادداشت

"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector. Branding for the Public Sector fills this gap with powerful and effective branding strategies backed by case studies and examples. Author Paul Temporal covers branding architecture, brand vision, market research, brand perception, brand engagement, brand communication, managing brand change, and much more. Additionally, he covers the future of public sector branding and how organisations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"--

عنوان

Branding for the public sector.

شماره استاندارد بين المللي کتاب و موسيقي

9781118756317

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Government marketing.

موضوع مستند نشده

Government publicity.

موضوع مستند نشده

Public relations and politics.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Temporal, Paul

مستند نام تنالگان تاييد نشده

Ohio Library and Information Network.

تاريخ عمليات

20160718053957.2

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y