یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index
یادداشتهای مربوط به مندرجات
متن يادداشت
Rectangular milk cartons and cylindrical soda cans : the economics of product design -- Free peanuts and expensive batteries : supply and demand in action -- Why equally talented workers often earn different salaries and other mysteries of the world of work -- Why some buyers pay more than others : the economics of discount pricing -- Arms races and the tragedy of the commons -- The myth of ownership -- Decoding marketplace signals -- The economic naturalist hits the road -- Psychology meets economics -- The informal market for personal relationships -- Two originals -- Parting thoughts
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
The playful guide to how economics explains the simple but profound ideas that govern our world. Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world--which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. This book employs basic economic principles to answer scores of intriguing questions, and, along the way, introduces key ideas such as the cost-benefit principle, the "no cash left on the table" principle, and the law of one price. There is no more delightful and painless way of learning these fundamental principles.--From publisher description
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Economic naturalist.
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Economics
رده بندی ديویی
شماره
330
ويراست
22
رده بندی کنگره
شماره رده
HB71
شماره رده
HB71
نشانه اثر
.
F6957
2007
نشانه اثر
.
F6957
2007
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )