عنوان

Effective advertising strategies for your business

شابک

9781606498699

شابک اشتباه

9781606498682

شماره

b398646

عنوان اصلي

Effective advertising strategies for your business

نام عام مواد

[Book]

نام نخستين پديدآور

Cong Li.

وضعيت ويراست

First edition.

نام خاص و کميت اثر

1 online resource (122 pages).

عنوان فروست

Marketing strategy collection,

شاپا ي ISSN فروست

2150-9662

متن يادداشت

Part of: 2014 digital library.

متن يادداشت

Includes bibliographical references (pages 109-120) and index.

متن يادداشت

1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index.

بدون عنوان

0

متن يادداشت

As the media landscape has evolved over the past few years, especially with the emergence of interactive media and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized advertising approaches, empowered by the Internet technologies. Although a few high-technology companies--such as Google, Facebook, and Amazon--are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. The problem is that many companies don't know what strategy is the best for their business. The purpose of this book is to describe in detail and discuss the pros and cons of each of the three fundamental strategies of advertising: standardized, targeted, and individualized. The importance of collecting consumer insights and incorporating those insights into advertising messages will be highlighted. No single strategy is absolutely more effective than the others; however, here you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers.

شماره استاندارد بين المللي کتاب و موسيقي

9781606498682

موضوع مستند نشده

Advertising.

موضوع مستند نشده

Target marketing.

مستند نام اشخاص تاييد نشده

Li, Cong

مستند نام تنالگان تاييد نشده

ProQuest (Firm)

تاريخ عمليات

20180813095600.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y