عنوان

Exploring public relations :

شابک

1292112182

شابک

9781292112183

شماره

b391678

عنوان اصلي

Exploring public relations :

نام عام مواد

[Book]

ساير اطلاعات عنواني

global strategic communication

نام نخستين پديدآور

Ralph Tench ; Liz Yeomans.

وضعيت ويراست

Fourth Edition

نام ناشر، پخش کننده و غيره

Harlow, Essex ; New York Pearson

تاریخ نشرو بخش و غیره

[2017]

نام خاص و کميت اثر

xxix, 578 pages : Illustrationen, Diagramme

متن يادداشت

Revised edition of Public relations, 2013.

متن يادداشت

About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index.

متن يادداشت

This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.",,,,,,"Revised edition of Public relations, 2013.Revised edition of Public relations, 2013.Revised edition of Public relations, 2013.

موضوع مستند نشده

Aufsatzsammlung

مستند نام اشخاص تاييد نشده

Ralph Tench

مستند نام اشخاص تاييد نشده

Liz Yeomans

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y