عنوان

<The> Language of Organizational Styling

شابک

:9781107054806

شماره

18171

زبان متن نوشتاري يا گفتاري و مانند آن

انگلیسی

عنوان اصلي

نام عام مواد

[electronic resources]

نام نخستين پديدآور

\ Lionel Wee.

محل نشرو پخش و غیره

; New York

نام ناشر، پخش کننده و غيره

: Cambridge University Press

تاریخ نشرو بخش و غیره

, 2015.

نام خاص و کميت اثر

vi, 205 p.

ساير جزييات

:ill.

متن يادداشت

Includes bibliographical references (pages 188-202) and index.

متن يادداشت

"The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies"--

متن يادداشت

"The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature"--

موضوع مستند نشده

English language-- Business English-- Study and teaching (Higher)

موضوع مستند نشده

English language-- Rhetoric-- Study and teaching (Higher)

موضوع مستند نشده

English language-- Style-- Study and teaching (Higher)

موضوع مستند نشده

Business writing-- Study and teaching.

موضوع مستند نشده

Business writing-- Technique.

شماره

ويراست

شماره رده

نشانه اثر

شماره رکورد غير از شماره رده بندي

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Wee, Lionel,1963-

کشور

ایران

تاريخ عمليات

20170918175243.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

تاريخ و ساعت مذاکره و دسترسي

9781107054806.pdf

مشخصه منبع قراردادي

http://assets.cambridge.org/97811070/54806/cover/9781107054806.jpg

نوع ماده

BL

کد کاربرگه

279177

پیشوند ISBD اعمال شده است

1

تكميل شده

N