عنوان

Manager's Guide to Crisis Management

کد کشور

IR

شماره

995748

زبان متن نوشتاري يا گفتاري و مانند آن

انگلیسی

کشور محل نشر

IR

عنوان اصلي

Manager's Guide to Crisis Management

نام عام مواد

[Book]

نام نخستين پديدآور

/ Jonathan Bernstein

نام ساير پديدآوران

; with Bruce Bonafede

محل نشرو پخش و غیره

New York

نام ناشر، پخش کننده و غيره

: McGraw-Hill

تاریخ نشرو بخش و غیره

, 2011.

نام خاص و کميت اثر

xi, 169 p.

ساير جزييات

: , ill

عنوان فروست

(Briefcase Books)

متن يادداشت

Print

يادداشت هاي مربوط به نمايه ها، چکيده ها و منابع

Index

متن يادداشت

Machine generated contents note: 1.The Importance of Crisis Management - Types of Crises - What Is a Stakeholder? - How Crisis Management Can Benefit Your Business or Organization - Crisis Management and Traditional Public Relations - Similarities and Differences - Crisis Management and the C-Suite - Manager's Checklist for Chapter 1 - 2.Crisis Prevention - The Best Way to Manage a Crisis Is to Prevent It - The Best Way to Prevent a Crisis Is to Anticipate - Typical Audit Questions - How a Vulnerability Audit Is Conducted - Do-It-Yourself Audits - A Case History: Audit Benefits - Manager's Checklist for Chapter 2 - 3.Crisis Planning - Crisis Plan Essentials - Anticipate Crises - Don't Go Plan Crazy - Evaluating Your Existing Crisis Plan - 10 Questions - "It Can't Happen to Me" - Manager's Checklist for Chapter 3 - 4.Crisis Training - What Good Is a Plan Nobody Knows About? - Types of Training - Media Training - What You Learn from Media Training - What Makes a Good Spokesperson? - Don't Go It Alone - Media Training the Untrainable - Manager's Checklist for Chapter 4 - 5.Crisis Drills - How Drills Help - Types of Crisis Drills - Drills and the Media - Methods of Practice - Manager's Checklist for Chapter 5 - 6.Crisis Response - The Five Tenets of Crisis Communications - External Communications - The Media - External Communications - Beyond the Media - The Forgotten Stakeholders - Internal Communication - Manager's Checklist for 6 - 7.Crisis Messaging - Messaging - General Guidelines - Messaging - Specific Guidelines - Manager's Checklist for Chapter 7 - 8.Crisis Recovery - Step One Determine the Damage - Step Two Conduct a Post-Crisis Analysis - Step Three Do a Vulnerability Audit - Manager's Checklist for Chapter 8 - 9.Online Reputation Management - The Impact of the Internet - The I-Reporter - Born of the Web - Other Sources of Online Threats - ORM Terms - Who You Gonna Call? - Examples of Online Reputation Threats - Online Reputation Management - The Strategic Side - Safeguards - Dealing with Internet Critics - Education and Reorientation - The Role of SEO in Online Reputation Management - Manager's Checklist for Chapter 9 - 10.Crisis Management and the Law - Integrating Crisis Management and Legal Strategy - Common Ground in the Legal vs. Crisis Management Debate - Trial by Media - An Attorney's Worst Nightmare - Educating the Jury Pool - Manager's Checklist for 10 - 11.Crisis Management and the Publicly Owned Company - The Communications Pros and Cons of Public Companies - How a Public Company Should Respond to a Crisis - How the Board Can Help ... or Hurt - The Danger of Ignoring Threats - Mergers and Acquisitions - On the Positive Side - Manager's Checklist for Chapter 11 - 12.Cultural Issues in Crisis Management - The Reason? Your Stakeholders - How to Manage a Crisis with Multicultural Stakeholders - Manager's Checklist for Chapter 12 - 13.Crisis Management Tools - Connectivity and Accessibility - Staying Online - Okay, You're Online ... Now What? - As to Social Media ... - The In-Person Approach - A Tool Not to Be Forgotten - Emergency Preparedness Checklist for Small Businesses - Manager's Checklist for Chapter 13 - 14.Crisis Management Consultants - How Do Crisis Management Consultants Operate? - Hiring a Crisis Management Consultant - Hiring a Web Consultant - Contracting with a Crisis Communications Consultant - Working with a Consultant - Manager's Checklist for Chapter 14 - 15.Special Crisis Management Risks - When You're Targeted by the Media - Keeping the Media Out of the Trash - Handling the Ambush Interview - When You're Targeted by Activists - When You're Targeted by an Official Investigation - Manager's Checklist for Chapter 15 - 16.Moral Imperatives and the Future of Crisis Management - The Future of Crisis Management - Where Do You Fit In? - Manager's Checklist for Chapter 16

موضوع مستند نشده

Crisis management

موضوع مستند نشده

مدیریت بحران

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Bernstein, Jonathan L.

مستند نام اشخاص تاييد نشده

Bonafede, Bruce

کشور

ایران

سازمان

Library of Foreign Languages and Islamic resource

وضعیت فهرست نویسی

old catalog

فرمت انتشار

p

نوع ماده

BL

پیشوند ISBD اعمال شده است

1

سطح دسترسي

a

تكميل شده

Y