عنوان

The dragonfly effect quick, effective, and powerful ways to use social media to drive social change

شماره استاندارد

1971-73

نام نخستين پديدآور

Aaker, Jennifer Lynn.

عنوان اصلي

The dragonfly effect quick, effective, and powerful ways to use social media to drive social change

محل نشرو پخش و غیره

San Francisco

نام ناشر، پخش کننده و غيره

Jossey-Bass

تاریخ نشرو بخش و غیره

c2010

نام خاص و کميت اثر

xxv, 211 p. , ill. , 22 cm.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

1st ed.

متن يادداشت

"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change."--Provided by publisher.

عنصر شناسه ای

، Internet marketing, Political aspects

عنصر شناسه ای

، Social media, Political aspects

عنصر شناسه ای

، Internet, Social aspects

عنصر شناسه ای

، Social entrepreneurship

عنصر شناسه ای

، Social responsibility of business

عنصر شناسه ای

، Social change

شماره

شماره رده

کد نقش

AU

عنصر شناسه اي

Jennifer Aaker, Andy Smith ; with Carlye Adler

عنصر شناسه اي

AU -8691,ydnA ,htimS

عنصر شناسه اي

AU .eylraC ,reldA

عنصر شناسه اي

TI

نحوه قرار گرفتن مدرك روي قفسه

ل‌ا‌ه دیجیت‌ان‌ابخ‌کت