عنوان

Strategies in sports marketing :technologies and emerging trends

شماره استاندارد

25966

عنوان اصلي

Strategies in sports marketing :technologies and emerging trends

نام ناشر، پخش کننده و غيره

IGI golbal

تاریخ نشرو بخش و غیره

2014

نام خاص و کميت اثر

xvii, 363 pages ; 29 cm

عنوان فروست

Advances in marketing, customer relationship management, and E-services book series.

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Public perception of costs associated with major sporting events / J.M. Nunez-Pomar, F. Calabuig-Moreno, V. Ano-Sanz, & D. Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish Swimming Master Championship / Angel Barajas, Patricio Sanchez-Fernandez -- The marketing of the F1 SingTel Singapore Grand Prix / H.K. Leng -- Sport tourism marketing / Kirstin Hallmann, Soren Dallmeyer & Christoph Breuer -- The marketing implications of international sports rating systems / Raymond T Stefani -- The ball is in your court : using socially responsible actions as an effective marketing tool / Marina Mattera, Veronica Baena -- Corporate Social Responsibility and Sporting Events / Samuel M. Bradley -- Sport environment/atmospherics : impact on the physical and online spectator event experience / Kelly Price, Mauro Palmero -- Fan Attitudes of Basketball : Collegiate vs. Professional / Kevin Dannenberg, Sarah Kraynik -- The mediator of disconfirmation on satisfaction and consumer intentions, practical application effect in a sporting event / Manuel Alonso, Steve Baeza -- The state of corporate communications and marketing in Spanish professional sports clubs / Guillermo Sanahuja Peris, Rocio Blay Arraez -- Ambush Marketing Chapter / Ran Liu, Des Thwaites -- Getting brand commitment through Internet and mobile sports marketing / Veronica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Hidalgo Carbone, Leandro Poblete Gutierrez, Jose Luis Vasquez Cerda, Steve Baeza -- Predicting the attentional effect of sponsorship information / Christoph Breuer, Christopher Rumpf -- The transfer from a major sport event to a sponsoring brand : vision of the sport tourist / Cristina Aragones-Jerico -- The role of sports marketing in the global marketplace / Kijpokin Kasemsap -- Be stronger together : partner strategies between material suppliers and sports goods producers to promote high-tech innovations / Christian Linder, Sven Seidenstricker

عنصر شناسه ای

Marketing ، Sports

عنصر شناسه ای

Marketing Technological innovations ، Sports

عنصر شناسه ای

، Sports sponsorship

عنصر شناسه ای

Technological innovations ، Sports sponsorship

شماره

شماره رده

کد نقش

TI

عنصر شناسه اي

Manuel Alonso Dos Santos, Editor

عنصر شناسه اي

AU leunaM ,sotnaS soD osnolA editor of compilation 1981-

نحوه قرار گرفتن مدرك روي قفسه

ه مرکزی‌ان‌ابخ‌ن کت‌ش التی‌بخ