عنوان

Digital impact

شابک

9780470905722 (acid-free paper)

زبان متن نوشتاري يا گفتاري و مانند آن

لاتين

نام نخستين پديدآور

Vipin Mayar ,Geoff Ramsey

عنوان اصلي

Digital impact

محل نشرو پخش و غیره

Hoboken, N.J.

نام ناشر، پخش کننده و غيره

John Wiley & Sons, Inc.,

تاریخ نشرو بخش و غیره

c2011

نام خاص و کميت اثر

v, 298 p.

متن يادداشت

مرجع به حساب نمي آيد

متن يادداشت

Includes index.

متن يادداشت

"Win online by attracting the right customers and getting the right performance measurement. Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand.. Leverage trust and build ROI in social media and mobile spaces. Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights. Engage customers who typically resist advertising messages. Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal. Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact."--Provided by publisher.

عنوان گونه گون

the two secrets to online marketing success

عنصر شناسه ای

Internet marketing

عنصر شناسه ای

Electronic commerce

شماره رده

عنصر شناسه اي

مولف

کد نقش

Mayar,Vipin

عنصر شناسه اي

Mayar,Vipin

عنصر شناسه اي

Mayar, Vipin,1962-

عنصر شناسه اي

title