عنوان

Organizational identity in practice /edited by Lin Lerpold... [et al.].

شابک

0415398398 (hard cover)

شابک

0415398401 (soft cover)

زبان متن نوشتاري يا گفتاري و مانند آن

لاتين

عنوان اصلي

Organizational identity in practice /edited by Lin Lerpold... [et al.].

محل نشرو پخش و غیره

Abingdon, Oxon ;N.Y. :

نام ناشر، پخش کننده و غيره

Routledge,

تاریخ نشرو بخش و غیره

2007.

نام خاص و کميت اثر

p. cm.

متن يادداشت

adanaC." dna ASU eht ni dehsilbup "ylsuoenatlumiS

متن يادداشت

مرجع به حساب نمي آيد

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Scania's bonneted trucks / by: Olof Brunninge -- Why do managers talk about identity? / by: Roxana Barbulescu and John Weeks -- Organizational identity and formulating strategy: the breaking and remaking of AT&T / by: Yolanda Sarason and Johan van Rekom -- Handelsbanken and Internet banking / by: Olof Brunninge -- The Swedish Industrial Development Fund (Industrifonden): state trust, bank or venture capitalist? / by: Ciara Sutton -- Organizational culture and identity at Bang & Olufsen / by: Davide Ravasi and Majken Schultz -- An identity based internationalization process: the BP and Statoil alliance / by: Lin Lerpold -- Practice and identity: using a brand symbol to construct organizational identity / by: Celia Virginia Harquail -- Starbucks: constructing a multiplex identity in the specialty coffee industry / by: Viâolina Rindova -- Projecting organizational identity through organizational dress at Air France (1933-2005) / by: Guillaume Soenen, Philippe Monin, and Audrey Rouzies -- Organizational artefacts and the expression of identity in corporate museums at Alfa Romeo, Kartell, and Piaggio / by: Ileana Stigliani and Davide Ravasi -- Crafting an inter-national identity: the Nordea case / by: Eero Vaara, Janne Tienari, and Olivier Irrmann.

عنصر شناسه ای

Corporate image

عنصر شناسه ای

Corporate image

عنصر شناسه ای

Corporate culture

عنصر شناسه ای

Trademarks

شماره رده

عنصر شناسه اي

مولف

عنصر شناسه اي

Lerpold, Lin.