Individualism and mass communication in the context of globalization
نام نخستين پديدآور
/ Dan Ioan Dascălu
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
The subject of our research is the existing relation between individualism, as ideology, and mass communication in the context of globalization and social communication. If we can talk today about a second individualist revolution, whose main characteristic is a process of personalization, individualism has a complex and contradictory effect on mass communication. The values of individualism seem to dominate the content of the messages transmitted through mass media. In the measure in which we can talk about a humanist dimension of individualism, this can be seen as beneficial, leading to the affirmation and the development of human personality. However, exaggerated hedonism and narcissism, being central values of the new individualism as well, lead to the weakening and impoverishment of human personality, and to the globalization of nothing.
قطعه
عنوان
Procedia - Social and Behavioral Sciences
شماره جلد
, VOL. 163
تاريخ نشر
, (2014)
توصيف ظاهري
: P. 1-6
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
individualism
موضوع مستند نشده
mass communication
موضوع مستند نشده
globalization
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )