The tactic of the weak: A critical analysis of feminine persuasion in Taiwan
نام عام مواد
[Thesis]
نام ساير پديدآوران
;supervisor: Munoz, Kristine L.
وضعیت نشر و پخش و غیره
نام ناشر، پخش کننده و غيره
The University of Iowa: United States -- Iowa
تاریخ نشرو بخش و غیره
: 2012
مشخصات ظاهری
نام خاص و کميت اثر
262 Pages
یادداشتهای مربوط به پایان نامه ها
جزئيات پايان نامه و نوع درجه آن
Ph.D.
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
This dissertation connects the study of media discourses of gender in East Asia with how globalization influences consumption of popular culture. It explores the ways in which femininity is framed in different layers of discourse through a speech act called " sajiao ," a native term in Mandarin for persuasive talk that generally means to talk or behave like a child for persuasive purposes . This ethnographic study of feminine persuasion includes data from everyday communication and from interactions among online communities. The media texts and fieldwork data are compared to reveal how the dominant ideology that all women have to express femininity in the form of babyish cuteness influences native speakers' understanding of the speech act among Mandarin speakers in Taiwan. This dissertation introduces the issues of sajiao and the relation to gender, culture, and communication. I analyze the sajiao performance conducted by female entertainers in Taiwan, the sajiao discourse in the newspaper, and the discussion about sajiao on TV. These data are compared with the daily practice of sajiao . I describe who does sajiao , how people sajiao , when sajiao happens, and why people sajiao . By detailing the sequential procedure of sajiao , I explore the persuasive dimensions and its cultural implications in the Taiwanese context. In addition, a comparison of sajiao practices between Taipei and Shanghai is offered. In conclusion, I explain why this project is critical and how it contributes to both the interpretive and the cultural studies traditions. Some limitations of this research and its potential development for communication studies in general are discussed.
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Communication
موضوع مستند نشده
Language
موضوع مستند نشده
Mass communications
موضوع مستند نشده
Gender studies
اصطلاحهای موضوعی کنترل نشده
اصطلاح موضوعی
Language
اصطلاح موضوعی
literature and linguistics
اصطلاح موضوعی
Social sciences
اصطلاح موضوعی
Communication and the arts
اصطلاح موضوعی
Feminine persuasion
اصطلاح موضوعی
Taiwan
اصطلاح موضوعی
China
اصطلاح موضوعی
Media discourse
اصطلاح موضوعی
Globalization
اصطلاح موضوعی
Popular culture
اصطلاح موضوعی
Sajiao
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )