21. Color graphics :the power of color in graphic design
Author: Karen Triedman & Cheryl Dangel Cullen
Library: Library of Beautiful Arts Campus University of Tehran (Tehran)
Subject: Commercial art -- Themes, motives,Graphic design (Typography),Color in advertising,Color -- Psychological aspects
Classification :
NC
1000
.
T75
22. Color harmony compendium : a complete color reference for designers of all types
Author: Terry Marks, MINE, Origin, Tina Sutton
Library: Library of Beautiful Arts Campus University of Tehran (Tehran)
Subject: Color -- Psychological aspects,Color in advertising,Color guides,Color in art,Color in design
Classification :
NK
1548
.
C65
23. Colour mania
Author: / [edited and produced by Viction:workshop Ltd.]
Library: Campus International Library of Kish University of Tehran (Hormozgan)
Subject: Color in design,Color in advertising.,Graphic arts -- Technique,Commercial art,Color -- Psychological aspects
Classification :
NK
1548
.
C6
2009
24. Consumer behavior and advertising management /
Author: Matin Khan.
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Advertising-- India-- Management, Handbooks, manuals, etc.,Advertising-- India-- Psychological aspects, Handbooks, manuals, etc.,Consumer behavior-- India, Handbooks, manuals, etc.,Advertising-- Management.,Advertising-- Psychological aspects.,BUSINESS & ECONOMICS-- Advertising & Promotion.,Consumentengedrag.,Consumer behavior.,Psychologische aspecten.,Reclame.,India., 7
Classification :
HF5822
.
K52
2006eb
25. Diversity in advertising :
Author: edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Advertising-- Psychological aspects.,Communication in marketing.,Consumers-- Attitudes.,Advertising-- Psychological aspects.,BUSINESS & ECONOMICS-- Advertising & Promotion.,Communication in marketing.,Consumers-- Attitudes.
Classification :
HF5822
.
D59
2004eb
26. Ethics and manipulation in advertising :
Author: Michael J. Phillips
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Advertising-- Moral and ethical aspects,Advertising-- Psychological aspects,Consumer behavior,Manipulative behavior
Classification :
HF5822
.
P49
1997
27. Fashion victim :
Author: Michelle Lee
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Advertising-- Fashion,Body image in women,Clothing trade-- Psychological aspects,Compulsive shopping,Fashion-- Psychological aspects,Self-esteem in women,Women's clothing-- Psychological aspects,Exploitation-- Clothing trade,Women in advertising
Classification :
GT524
.
L44
2003
28. Handbook of consumer psychology
Author: edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
Library: Latin Specialized Library of Islamic Sciences and Culture Academy (Qom)
Subject: ، Consumer behavior,، Decision making,Psychological aspects ، Marketing,Psychological aspects ، Advertising
Classification :
HF
5415
.
32
.
H3
29. Handbook of consumer psychology
Author: / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
Library: Central Library of University of Social Welfare and Rehabilitation Sciences (Tehran)
Subject: Consumer behavior,Decision making,Marketing--Psychological aspects,Advertising--Psychological aspects
Classification :
HF5415
.
32
.
H363
2008
30. Handbook of consumer psychology
Author: / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
Library: Razi Psychiatric Center Library (Tehran)
Subject: Consumer behavior,Decision making,Marketing--Psychological aspects,Advertising--Psychological aspects
Classification :
HF5415
.
32
.
H363
2008
31. Handbook of consumer psychology
Author:
Library: Central Library and Documents Center of Al-Zahra University (Tehran)
Subject: ، Consumer behavior,، Decision making,Psychological aspects ، Marketing,Psychological aspects ، Advertising
Classification :
HF
5415
.
32
.
H363
2007
32. Les etudes de motivation
Author: preface de Marcel Bleustein-Blanchet
Library: Library of Faculty of Social Sciences of Tehran University (Tehran)
Subject: Motivation research )Marketing(,Advertising- Psychological aspects,Advertising- Research
Classification :
Q
111
.
A3
1961
33. Life after the 30-second spot :
Author: Joseph Jaffe.
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Advertising-- Psychological aspects.,Advertising-- Technological innovations.,Customer relations.,Interactive marketing.,Target marketing.,Cibles (Marketing),Marketing interactif.,Publicité-- Aspect psychologique.,Publicité-- Innovations.,Relations avec la clientèle.,Advertising-- Psychological aspects.,Advertising-- Psychological aspects.,Advertising-- Psychological aspects.,Advertising-- Technological innovations.,Advertising-- Technological innovations.,Advertising.,Customer relations.,Customer relations.,Customer relations.,Interactive marketing.,Interactive marketing.,Marketing.,Target marketing.,Target marketing.
Classification :
HF5822
.
J33
2005
34. Measuring advertising readership and results
Author: / Daniel Starch and staff
Library: Central Library and Archive Center of shahid Beheshti University (Tehran)
Subject: Advertising,Advertising,Advertising,-- Psychological aspects,-- Newspaper
Classification :
659
.
1
Da-M
35. Motivation Research in Advertising and Marketing
Author: George Horsley Smith
Library: Central Library and Information Center of Shahed University (Tehran)
Subject: Motivation (Psychology),Advertising- Psychological aspects
Classification :
HF
،
5822
،.
S6
،
1954
36. Motivation in Advertising motives that make people
Author: Pierre Martineau
Library: Library of Faculty of Management of Tehran University (Tehran)
Subject: Advertising-Psychological aspects
37. Motivation in advertising; motives that make people buy
Author: Martineau, Pierre
Library: Central Library of Sharif University of Technology (Tehran)
Subject: ، Advertising-- Psychological aspects
Classification :
HF
5822
.
M37
38. Noise wars :
Author: Robert Freedman.
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Advertising-- Psychological aspects.,Advertising-- Social aspects.,Mass media-- Social aspects.,Mass media-- Technological innovations.,Advertising-- Psychological aspects.,Advertising-- Social aspects.,Mass media-- Social aspects.,Mass media-- Technological innovations.,SOCIAL SCIENCE-- Media Studies.
Classification :
HM1206
.
F74
2009eb
39. Pantone guide to communicating with color / by Leatrice Eiseman
Author:
Library: Campus International Library of Kish University of Tehran (Hormozgan)
Subject: Commercial art,Color in advertising,Color -- Psychological aspects
Classification :
NC
997
.
E5
P3
2000
40. Persuasion in advertising
Author: O'Shaughnessy, John
Library: Library of Razi Metallurgical Research Center (Tehran)
Subject: Psychological aspects ، Advertising,، Persuasion )Psychology(
Classification :
HF
5822
.
O84
2004
