1. Culture and positioning as determinants of strategy
Author: / Tony Ellson
Library: Central Library and Document Center of Shahid Chamran University (Khuzestan)
Subject: Marketing--Management,Corporate culture.,Communication in marketing.,Customer relations.,Target marketing.,Market segmentation.
Classification :
HF
,
5415
.
13
,.
E45
,
2004
2. Culture and positioning as determinants of strategy :personality and the Business organization
Author: Ellson, Tony,1953-
Library: Central Library of Ansar Islamic Center (Tehran)
Subject:
Classification :
658
.
8
C
47
E
2004
