عنوان
پدید آورنده
موضوع
رده
HF5415.13 .L335 2011
HF5415
.
13
.
L335
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
978–0–415–55346–9
NATIONAL BIBLIOGRAPHY NUMBER
Number
1419746
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Essentials of marketing management
General Material Designation
[electronic resources]
First Statement of Responsibility
/ Geoffrey Lancaster
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London
Name of Publisher, Distributor, etc.
: Routledge
Date of Publication, Distribution, etc.
, 2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxv, 524 p. : ill. ; 26 cm..
TOPICAL NAME USED AS SUBJECT
Marketing--Management.
Social media.
Strategic planning.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
L335
2011
PERSONAL NAME - SECONDARY RESPONSIBILITY
Relator Code
Author
Lancaster, Geoffrey
ORIGINATING SOURCE
Country
ایران
Agency
University of Tehran. Kish International Campus
Date of Transaction
20230302
LOCATION AND CALL NUMBER
Call Number
1167
ELECTRONIC LOCATION AND ACCESS
Date and Hour of Consultation and Access
UT_EN2_BL_DB_0001167_0001.pdf
File size
5.96 MB
Previous cataloging
BL
278840
1
Y
