عنوان
پدید آورنده
موضوع
رده
HF 5415 .13 .M37 2011
HF
5415
.
13
.
M37
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
978-0-07-338115-2
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
341535
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing strategy
General Material Designation
[Book]
Other Title Information
: a decision-focused approach
First Statement of Responsibility
/ Orville C. Walker, Jr., John W. Mullins
EDITION STATEMENT
Edition Statement
7th ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: McGraw-Hill/Irwin
Date of Publication, Distribution, etc.
, c2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 352 p.
Other Physical Details
: ill.
Dimensions
; 26 cm
GENERAL NOTES
Text of Note
English
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and indexes
TOPICAL NAME USED AS SUBJECT
Marketing--Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
13
Book number
.
M37
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Walker, Orville C, author
PERSONAL NAME - SECONDARY RESPONSIBILITY
Walker, Orville C
ORIGINATING SOURCE
Country
Iran
Agency
University of Tehran. Kish International Campus
Old cataloging
p
BL
1
Y
