:how design strategies are shaping the future of business
First Statement of Responsibility
/ Hartmut Esslinger
EDITION STATEMENT
Edition Statement
1st ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
San Francisco, CA
Name of Publisher, Distributor, etc.
: Jossey-Bass
Date of Publication, Distribution, etc.
, c2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 183, [8] p. of plates
Other Physical Details
:ill.
Dimensions
;24 cm
GENERAL NOTES
Text of Note
English
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliogr.
CONTENTS NOTE
Text of Note
Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy
OTHER VARIANT TITLES
Variant Title
how design strategies are shaping the future of business