عنوان
پدید آورنده
موضوع
رده
HF 5415 .32 .C6 2011
HF
5415
.
32
.
C6
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780415873574
(Number (ISBN
9780415873581
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
339890
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Consumer behavior knowledge for effective sports and event marketing
General Material Designation
[Book]
First Statement of Responsibility
/ edited by Lynn R. Kahle, Angeline G. Close
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
: Psychology Press
Date of Publication, Distribution, etc.
, 2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxxiv,314 p.24 cm
GENERAL NOTES
Text of Note
English
TOPICAL NAME USED AS SUBJECT
Consumer behavior
Sports--Marketing
Special events -- Marketing
Communication in marketing.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
32
Book number
.
C6
2011
PERSONAL NAME - SECONDARY RESPONSIBILITY
Kahle, Lynn R.
Close, Angeline.
ORIGINATING SOURCE
Country
Iran
Agency
University of Tehran. Kish International Campus
Old cataloging
p
BL
1
Y
