عنوان
پدید آورنده
موضوع
رده
HF 5415 .123 .C58 2007
HF
5415
.
123
.
C58
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9788120333055
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
157026
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Integrated advertising, promotion & marketing communications /Kenneth E. Clow, Donald Baack.
General Material Designation
[Book]
First Statement of Responsibility
/ Kenneth E. Clow, Donald Baack
EDITION STATEMENT
Edition Statement
3rd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, NJ :
Name of Publisher, Distributor, etc.
: Pearson Prentice Hall
Date of Publication, Distribution, etc.
, 2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiii, 515 p.
Other Physical Details
: ill. (chiefly col.)
Dimensions
; 28 cm.
GENERAL NOTES
Text of Note
English
PARALLEL TITLE PROPER
Parallel Title
Integrated advertising, promotion, and marketing communications
TOPICAL NAME USED AS SUBJECT
Communication in marketing.
Advertising -- Awards
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
123
Book number
.
C58
2007
PERSONAL NAME - PRIMARY RESPONSIBILITY
Clow, Kenneth E
PERSONAL NAME - SECONDARY RESPONSIBILITY
Baack, Donald.
ORIGINATING SOURCE
Country
Iran
Agency
University of Tehran. Kish International Campus
Old cataloging
p
BL
1
Y
