عنوان
پدید آورنده
موضوع
رده
HF 5825 .J46 2008
HF
5825
.
J46
2008
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
Qualification
(pbk.)
Qualification
(pbk.)
(Number (ISBN
9780495095699
(Number (ISBN
0495095699
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
133078
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Creative strategy in advertising /Bonnie L. Drewniany, A. Jerome Jewler.
General Material Designation
[Book]
EDITION STATEMENT
Edition Statement
9th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston, MA, USA :
Name of Publisher, Distributor, etc.
: Thomson/Wadsworth,
Date of Publication, Distribution, etc.
, c2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
332 p.
Other Physical Details
:ill.
GENERAL NOTES
Text of Note
Jewler's name appears first on the previous edition.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Advertising copy.
Advertising layout and typography.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5825
Book number
.
J46
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Drewniany, Bonnie L.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Jewler, A. Jerome.
ORIGINATING SOURCE
Country
Iran
Agency
University of Tehran. Kish International Campus
Old cataloging
p
BL
1
Y
